They call the position Community Manager, but it’s not “online community manager“. It is not about create online community around our products and so, it is about build (or to get stronger) free software community inside the company and putting the means for our developers to be able of sharing knowledge with people from other communities — Juanje OjedaThis is a rather cool concept. I wish more big companies had an internal community manager.
At Sun there's a small proportion of people who really really get open source. While they don't necessarily have a title, they're strong advocates and get involved in discussions right across the company. I think having a single position probably won''t work for a larger company - though Simon's position of chief open source officer has helped significantly. Having the company define their attitude to FLOSS with a set of internal statements of intent that are stuck to (much like Red Hat's) could probably be a much stronger approach.